In line with a multi-million pound refurbishment, a new name and logo was developed for this historical venue. Home to the world famous Bournemouth Symphony Orchestra the building houses a theatre, concert hall, cinema, studio, gallery, cafe and bars and has seen many now legendary theatrical and musical artists through the doors. The entire building both inside and out, was transformed from the 1970's original, into a beautiful modernistic building, featuring a huge neon-lit chimney structure on the front and many architectural features throughout. A logo was developed which was influenced by sound and light waves - 2 things constantly emanating from the building. The branding has been consistently applied throughout the building and across all promotional material.